Boston’s Digital Marketing Agency for Life Sciences

#183: Use ‘Cart Starter’ Tactics

by | Aug 24, 2016 | eBook, MeshLabs

“Use Add to Cart buttons directly in the email. The goal here is to get the shopper to load items in her cart — and continue shopping on your site for other products, too.”


Dealing with an “abandoned cart” email program? Use email program cart starter tactics to encourage customers to place something in their carts. Free “surprise” gifts with every order is one option, as is marking down a favorite product you know customers can’t resist.

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