Boston’s Digital Marketing Agency for Life Sciences
“As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. You’ll be customizing videos to show how it’s their story too.”
Marketo reports that in 2016, video content will shift from a lean-back experience, to lean-forward opportunities. This means creating video content that offers customization options like using a person’s name, LinkedIn photo or campaign logo in the video content.
One of the most useful pieces of ungated content you will ever get your hands on, chock-full of useful tips and tricks from some of the top experts...
I’m riding shotgun with my Mac on my lap and trying not to get car sick, while looking at a blank page with the ‘Lorem Ipsum’ Lisa, our Senior...
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a...