Boston’s Digital Marketing Agency for Life Sciences

#180: Personalize Video Content

by | Aug 24, 2016 | eBook, MeshLabs

“As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. You’ll be customizing videos to show how it’s their story too.”


Marketo reports that in 2016, video content will shift from a lean-back experience, to lean-forward opportunities. This means creating video content that offers customization options like using a person’s name, LinkedIn photo or campaign logo in the video content.

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