Boston’s Digital Marketing Agency for Life Sciences

#178: Use Referral Codes

by | Aug 24, 2016 | eBook, MeshLabs

“According to ReferralCandy, 83% of satisfied customers are willing to refer a product or service but just 29% actually do. If you can motivate them to refer friends and family, it makes conversion a breeze: 92% of consumers trust referral over ads.”


One way to turn every email you send into a sales opportunity is to add referral codes. When you do this, everyone wins: you, the referrer, and the referee. Uber uses this email marketing tip brilliantly by adding a referral code at the footer of every email receipt.

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