“According to ReferralCandy, 83% of satisfied customers are willing to refer a product or service but just 29% actually do. If you can motivate them to refer friends and family, it makes conversion a breeze: 92% of consumers trust referral over ads.”
One way to turn every email you send into a sales opportunity is to add referral codes. When you do this, everyone wins: you, the referrer, and the referee. Uber uses this email marketing tip brilliantly by adding a referral code at the footer of every email receipt.