Boston’s Digital Marketing Agency for Life Sciences

#164: Offer Something in Your Subject Line

by | Aug 24, 2016 | eBook, MeshLabs

“When you are giving something away or selling something your subscribers would be interested in, directly stating that in your subject line is a great way to convince them to open the email and learn more.”


People like free things and they like to buy stuff. So, offer them something in your email’s subject line. Whether you typically give away free stuff or charge for it, if you include an offer (especially a really good one), you’re likely going to see high open rates.

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