“Showing your face and the faces of your team members is a way to give leads an anchor point that tells them “There are real people behind this business”. In niches where distrust runs rampant, this can be a difference maker.”
In an article by Joel Klettke, he argues that if you don’t have any social proof to back up your business, showing the faces of people in the company is an alternative way to build similar feelings of trust. However, be sure to use professional, polished photographs—no selfies allowed.
