“If you want to show prospects that you’re credible, explain how you do things and what they can expect when working with you.”
If you’re looking for ways to build rapport with your audience but don’t have social proffer just yet, Joel Klettke says that by revealing your company’s process, you can achieve a similar outcome. Klettke says revealing your process does 3 things: 1) it shows them how you think through problems, 2) you make a new experience predictable, and 3) you give them a point of reference.
