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#159: Take Risks With Colloquial Language

by | Aug 24, 2016 | eBook, MeshLabs

“So, if our audience talks about themselves in a certain way, what is the risk for us talking to them using the same words?”


In a recent post by Copyblogger, a study of effective email copy was determined 26% more effective from using words we normally wouldn’t write. In this case, the author discovered that slang in certain areas is more effective at driving sales. Make sure to split test your copy to ensure best results.

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