Boston’s Digital Marketing Agency for Life Sciences

#156: Write Content for People, Not for ‘Consumers’

by | Aug 24, 2016 | eBook, MeshLabs

“As bestselling author, marketer, and my spirit animal Ann Handley says, “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional, worry more about creating remarkable content that other humans can relate to.”


According to Joshua Nite, the rules of composition we grew up with in grade school can be very limiting—and inauthentic—for writing content that has a soul. He recommends experimenting with preposition placement, singular pronouns like ‘they’, and starting sentences with conjunctions to make your writing sound more human.

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