Boston’s Digital Marketing Agency for Life Sciences

#15: Avoid Deceitful Personalization in Subject Lines

by | Aug 25, 2016 | eBook, MeshLabs

“Personalization means nothing if your data isn’t correct and you don’t have 100% confidence in it. ‘Paul check out these amazing offers!’ when my name is Christopher, or even worse ‘[test] check out these amazing offers!’.”


Your goal should be to build a loyal, receptive, and authentic subscriber list without relying on trickery as a mean to an end. In this case, deceitful personalization in an email (adding a person’s first name through a program setting) erodes the relationship and trust between you and the reader.

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