Boston’s Digital Marketing Agency for Life Sciences

#148: Offer a Promise

by | Aug 24, 2016 | eBook, MeshLabs

“You can use this to your advantage by offering (and delivering) something like a free report to them; that sets the stage for further interactions and increases their trust in you.”


Offer a promise, something useful to the reader, but make sure you keep your promise. You’ll earn your reader’s trust, and you’ll delight him or her by giving away something that can be received with little effort.

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