“Short challenges that last fewer than 30 days and lead a participant through a change or transformation are fun to be a part of, and they work like gangbusters for your brand. You don’t have to recreate the wheel with your challenge, though. Repurpose some of the previous content you’ve published to make up the content of the challenge.”
If you’re short on content ideas, a great way to engage readers is with a contest or challenge. This type of email content pairs best with unique content across social media platforms, giving your audience a behind the scenes look at how you and your team are doing with the same challenge.