Boston’s Digital Marketing Agency for Life Sciences

#138: Draw Analogies and Metaphors

by | Aug 25, 2016 | eBook, MeshLabs

“As long as your juxtaposition makes sense – as long as it connects the dots and isn’t trite – you’re likely doing your reader a favor by helping them experience your offer in a fresh, descriptive, and interesting way.”


Creative content is more difficult when you’re speaking about abstract ideas, products or services. As you develop the content, your first goal is to demonstrate the value of your subject; the next and more challenging part is making the subject interesting. Sometimes an easy way of making these ideas more appealing is to draw a unique parallel for readers using analogies or metaphors.

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