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#131: Use News Events to Incite Opens

by | Aug 25, 2016 | eBook, MeshLabs

“The Clinton campaign’s most-read emails had subject lines that touched on news events, such as “What did you think of last night’s debate?” About 23 percent of such emails were read, compared to 17 percent of invite-based emails, NPR reported.”


Hilary Clinton has enjoyed solid open rates in her 2016 campaign thanks to using current events in her email subject line. Think about what’s important to your audience, what news might they be interested in right now? Can you work that angle into your email?

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