Boston’s Digital Marketing Agency for Life Sciences

#123: Use the Psychology of Exclusivity

by | Aug 25, 2016 | eBook, MeshLabs

“If you want more buzz than you can handle, make your prospects feel special. Tell them they’ve been “hand-selected” or “randomly picked” to receive your offer. Isolate them … but in a good way. Make them feel important. People love feeling important.”


People like to feel important—it’s near the top of “Maslow’s Hierarchy of Needs.” This is a great area to exploit with enticing copy and visuals that allude to exclusivity.

Related Article Headline

Section 1: Strategy

Section 1: Strategy

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a...

CTA  Area Here