“While you know there’s much more to email than simply hitting the send button, it’s worth revisiting some best practices in your email campaign content. What inspires customers to look forward to hearing from you is your ability to consistently provide the content and offers that are most aligned with their interests and needs.”
Remember what attracted subscribers to your emails in the first place. You’re providing content they want to read about that suits their interests, so avoid losing site of this and “phoning it in.” Keep subscriber interests on the forefront whenever coming up with new content.
