Boston’s Digital Marketing Agency for Life Sciences

#107: Focus on Generosity, Not Sales

by | Aug 25, 2016 | eBook, MeshLabs

“In a world of abundance, they don’t need you or your products and services. So how are you going to appeal to this increasingly discerning customer base? The answer is inject a spirit of generosity into your business, bring your people out from the shadows and humanize your organization, add value by publishing helpful and relevant ‘non-salesy’ information, but most of all, lead with your heart.”


Trevor Young makes a great point in a case study focused on content engagement. In a world full of pushy sales pitches and corporate noise, the best way to rise above all that is to show your customers authenticity through generosity—help your customers achieve their goals.

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