Boston’s Digital Marketing Agency for Life Sciences

#103: Avoid Using Trending Slang

by | Aug 25, 2016 | eBook, MeshLabs

“…hashtags serve absolutely no purpose in email subject lines. In fact they may even hinder a recipient’s ability to search for your email.”


If you think putting hashtags in an email subject like looks cool, it’s not; and it also doesn’t boost open rates or improve conversions. Hashtags have their place on the internet, and so do trending words like fleek, cray-cray, and TBT (throwback Thursday) but none of them belong in your subject lines, and usually not in your email content.

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