Boston’s Digital Marketing Agency for Life Sciences

#100: Your Emails Should Contain Exclusive Content

by | Aug 25, 2016 | eBook, MeshLabs

“Many will disagree with me on this, because they don’t want another article to write. I understand their pain, but what’s the point of offering this option of RSS if they’re not going to read it? With Google’s Gmail Algorithm, RSS is a turn off and a good chance it will never make it to their inbox.”


Your emails should not appear in a reader’s inbox as the result of an RSS blast. They should be deliberately sent out, with much thought behind them, offering exclusive content that gives added value to your subscriber.

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