National Waste Associates Logo / Identity Design

National Waste Associates (NWA) is a privately owned, dynamic company built on 3 generations of waste removal experience. With locations all across the United States, they compete directly with other firms like WM. Senior management was looking to overhaul NWA’s image with a new identity, sales collateral and content managed website.

For the new logo, MESH chose a professional “green” color palette—right blues, greens and warm grays. The mark is meant to convey protection, as well as an earth-friendly solution. Lastly, the type was selected based on its strong, solid and professional feel.