Grappone Canterbury Shaker Village 5K Social Media Hub

MESH interactive was hired to design and develop a new social media hub website for the Canterbury Shaker Village 5K run, sponsored by Grappone Automotive Group. Canterbury Shaker Village is dedicated to preserving the 200-year legacy of the Canterbury Shakers and to providing a place for learning, reflection, and renewal of the human spirit. Grappone established the 5K Run to raise awareness and increase contributions to the village.

The goal here was to create a single, centralized location for runners, event sponsors, and the general public to learn about the event. The 5K Run, focusing on raising funds, didn’t have a huge budget to create a large website. However, management was actively engaged in social media, and was open to alternative solutions.

MESH developed the concept for, designed and created this social media hub, tying existing and new social media channels employed by the team, and features:

Custom design and development by MESH
Race details
A gorgeously rendered downloadable course map
Facebook integration
Twitter integration
Registration via RunRaceRegister.com
Photo gallery through Flickr
Sponsorship opportunities

The social media hub was developed in 2 weeks, and an instant success.