Etchstone Properties Logo / Identity Design

MESH was hired to design Etchstone Properties new website, and upon conducting a brand audit discovered that the existing logo was not reflecting the values and quality of service delivered by the client. We were hired to re-envision the company, and create a new identity from which all other marketing collateral could be created from. Where the old logo was cartoony, we designed a logo that is a solid anchor—a foundation upon which can be built a visual vocabulary that speaks to longevity, reliability and trust—all embodiments of the company, and it’s founder.