About this logo.
TripChill facilitates smarter travel by using the power of mobile. The “mobile travel assistant helps users save time when organizing and changing travel itineraries, provides proactive travel assistance, and communicate with groups of travelers within your organization.
TripChill was preparing for a big push, and wanted an identity and landing page that captured the “next generation” feel of the service, while conveying the calming effect of the mobile solution.
MESH developed an identity that helped communicate both the warm, calming nature of the solution, while capturing the virtual “coolness” factor of the assistant. The type was selected specifically to work along side other Web 2.0 and Web 3.0 solutions, and the “i” in Chill was modified to represent a mobile device, user, and mobile connectivity. This icon is also used to create a background field/texture on TripChill’s landing page.