About this website.
MESH interactive was engaged to develop an entirely new website for Sequans Communications, a major manufacturer of microchips in the mobile industry—in fact Sequans was recently named Best Mobile Chip Company at 4GWorld in Chicago. Founded in 2004, Sequans is a world-leading 4G chipmaker, supplying LTE and WiMAX chips to equipment manufacturers and mobile operators globally.
The brand drives the communication.
Based on our success in 2009 with a new marketing campaign, rolling out Sequans’ mobile WiMAX solutions, Sequans turned to MESH to develop a completely new and interactive website. Driven by a brand tweak launched in early 2010, the new website (as well as integrated marketing campaign) focused on rolling out Sequans new LTE technology.
The website as a marketing tool.
Quickly becoming an industry leader with products the increased performance, are globally compatible, and improve wireless experience, Sequans was looking for a new website that would communicate this and more. In addition, Sequans needed a website that it’s internal marketing team could update and maintain.
Streaming video captures attention and more.
The new website features streaming video on the home page, created by the creative team at MESH. Using highways, fast cars and a racing driver as a metaphor for the innovations Sequans was making in the speed arena of wireless, we pulled together stock video, spliced it up, and dropped in key messaging. We then used this as the core creative to drive the rest of the website.
More focused and inline with marketing strategy.
(Shown—old Sequans website) In addition to a wide range of multimedia, the site features dynamic content generation, including news, jobs, events, and more.
The project ran about 2 months, and MESH’s solution included:
Home page video created by MESH
Ability for site admins to create new pages and content
Social Media integration
Dynamic calendar of events