About this website.
RAMP is the definitive Content Optimization platform solution for major publishers, media companies, and broadcasters. Previously named Everyzing, RAMP turned to MESH to rebrand, develop collateral, and launch new, CMS-based website. On the home screen, we were initially tasked to create a graphic animation in flash that simulated a tag cloud. This animation was dynamic and engaging, but ultimately was short-lived as it provided no SEO benefit.
An industry giant goes open-source.
RAMP management came to MESH requesting that we use a specific open-source CMS, as it was the best SEO friendly choice. While that was true, the solution provided a number of road blocks, require robust customization on our part. In addition, we needed to integrate RAMP’s proprietary search technology within the CMS.
Social media—fully integrated.
The website features fully dynamically updated content, including twitter feeds, news and events, a blog, and more.
Landing pages for marketing campaigns—on the fly.
Working with RAMP, MESH created dynamic landing pages, that drove users to Webinars, white papers and more. This information was then used by RAMP to further engage its audiences and grow its business.
The old identity and website lacked uniqueness.
The previous website looked like many other Web 2.0 solutions, and the new identity and website created by MESH was cleaner, easier to use and navigate, as well as better reflected the high tech quality of RAMP’s solution—rather than positioning them as another Web 2.0 me too.