About this project
Advanced Combustion Technologies (ACT) develops and installs technology solutions to reduce NOx emissions in existing power plants. They had been around about 7 years, and did $5 million in annual sales. They came to us for a complete rebranding, which included a logo redesign, new sales collateral, advertising, a direct marketing campaign, and the development of a new web site design.
Green never looked so good.
ACT’s previous site was template driven, created by a third party, and had no relation to any corporate branding. Our challenge was to develop a new identity that more accurately represented the business, and execute a web site that would represent that new identity, as well as be more interesting and exciting for prospects. We also developed an additional component, and that was tying in the direct marketing and advertising campaigns we created to the web site through the use of banner ads (see the red banners at the top of the pages) the directed prospects to a free offer. The free offer pre-qualified sales leads.
The new site is WC3 compliant, is in line with their current branding, and is Search Engine Optimized.