Nashua IUGO Logo / Identity Design

  • Nashua IUGO Logo / Identity Design
Nashua IUGO Logo / Identity Design
Client:

IUGO

Timeframe:

< 4 weeks

Budget:

Non-disclosed

About this logo.

iUGO is Greater Nashua’s home for young professionals looking to establish and expand their social and professional networks. Whether you are a recent college graduate, a successful entrepreneur in your late 20’s, or a management-level professional in your late 30’s, our organization has a place for you.

The previous logo was a bit complicated, dark and didn’t entirely capture the youthful and professional nature of the group. When hired to develop the new website for IUGO, we proposed a revised look at the brand. The new logo used a slighly more sophisticated pairing of the initial colors, and focuses more on the point of the group—to connect and communicate. It also has a more modern, youthful—but professional and technical feel.