About this logo
MESH was contracted to design the entire identity, marketing materials, and web/mobile presence for Azuki systems. We were tasked to design the entire program in about eight weeks, and needed to move aggressively to achieve this ambitious launch goal.
To develop the identity, we were asked to design a logo that worked well within the web 2.0 space, utilizing type, color and simplified design elements to work well. The Azuki brand was intended to be fun, but understated since it is not the commercial or public brand, but the corporate arm of their business. To illustrate some of our process, we have included some of the initial digital sketches we provided the client during the process of creating their identity.