Interactive Marketing Manager
Jennifer is a marketing professional with 10+ years experience in high-technology marketing for organization, corporations and agencies in dynamic markets. Her strong work ethic, passion for marketing and branding enables her to rise above any given challenge. She has a solid background in communications, corporate branding, online marketing, SEO and event planning.
Jennifer has driven marketing strategies and projects for small privately-owned businesses, as well as $80 billion international conglomerates. She has managed all facets of scheduling, scoping, budgeting and resourcing, as well as vendors, developers and designers.
Most recently, Jennifer has helped companies in the solar, mobile and manufacturing industries grow through innovative marketing programs, including:
• Starent Networks – drove on and off-line marketing campaigns, website rebranding and development utilizing SEO best practices and media placement. An aggressive marketing program played a key role in Cisco acquiring Starent within less than two years of program’s inception.
• Genuine Parts Company (Subsidiary) – managed metric driven marketing program from strategic planning and corporate branding to website development, online advertising and email campaigns with proven ROI; increased site traffic, generated 300+ leads per month with click-thru rates exceeding industry standards of 3-5%.
• EAO – developed microsite for N.A. human machine interface product line as a hub for online marketing initiatives. Current site managed by parent company lacked a means to measure and track marketing programs. A SEO and social media friendly microsite was developed to overcome this challenge.