MESH Helps St. Joseph Hospital “Like” Integrated Facebook Mobile Site
Posted on Dec 27, 2011
New Facebook Mobile Microsite Enables Hospital to Reach Residents Where They Live Online, Build Top of Mind Awareness
MESH Interactive Agency, a full-service integrated marketing and creative agency specializing in multi-channel branding, announced that St. Joseph Hospital of Nashua has retained MESH to create a new integrated Facebook mobile microsite that better engages the greater Nashua community where they gather online the most – Facebook.
Upon launch, area residents will be able to access local physicians and providers, maps and directions, a phone directory and more from within Facebook without having to leave the popular social media community. This makes it even easier for residents to keep St. Joseph top of mind as they work toward a healthy lifestyle. It also allows the hospital a faster, easier way to retain its branding across the multiple channels in which it engages with the community.
By using newly developed integrated Facebook and mobile microsite technology–recently developed by MESH–the St. Joseph Hospital’s Facebook mobile microsite is embedded within the hospital’s Facebook page and drives its mobile website. It makes it fast and easy for the hospital to retain a consistent brand no matter where its audience interacts with the hospital–on social media, new media, mobile media or traditional media. When a user “likes” St. Joseph Hospital on Facebook, or simply visits its site from a mobile device, they get fast and easy access to such information as:
—Physician/Provider Finder
—Campus Maps
—Critical Contact Information
—Key Patient Information (hours or operation, WiFi access, lab locations and hours)
—Events
—Classes and Registration
—Admissions information
—Phone directory
“Consumers are increasingly using Facebook and their mobile devices, so we’re making sure we can reach our audiences there,“ said Sarah Ward, Marketing Director at St. Joseph Hospital. “MESH’s team has been vital in helping us to stay an integral part of our online communities as well as our traditional presence.”
St. Joseph Hospital’s integrated Facebook mobile microsite is scheduled to launch the first week of January.