Sequans’ Chip Is In Sprint’s New HTC Evo 4G Tablet and EVO 3D Smartphone

Sequans
Sequans Communications is a 4G chipmaker, supplying LTE and WiMAX chips to equipment manufacturers and mobile operators worldwide. Founded in 2004 to address the WiMAX market where it is now a global leader, Sequans expanded in early 2009 to address the LTE market.  Sequans chips are inside leading WiMAX networks worldwide and will soon be inside LTE networks. Sequans is based in Paris, France with additional offices throughout the world, including USA, United Kingdom, Israel, Hong Kong, Singapore, Taiwan, and China.

In December of 2008, Sequans hired MESH Interactive to create an integrated brand development and advertising program. The initial scope was focused on print and online advertising, but over three years has grown to include:

• Marketing strategy
• Rebranding
• Website redesign and development
• SEO
• Print and online advertising concept and creation
• Multimedia design and development
• Trade event design and management

The particular challenge MESH faced with this initiative was in effectively addressing the B2B wireless operator and manufacturer target audiences, while growing the perceived value of the Sequans brand through an integrated campaign comprising several programs. Over the course of the engagement, it was critical to balance both B2B with B2C communications—communicating the value of Sequans’ semiconductor solutions to the wireless industry while showing the real value of the technology to consumers in the new wireless devices powered by Sequans’ chips.

In answer to this challenge, MESH created a multi-pronged strategy that communicated Sequans’ technical value and superiority by focusing on the benefits to consumers. One manifestation of this was in a campaign that highlighted the speed of Sequans’ chips in a video that featured a car and driver experience speeding down the highway, highlighting various user benefits tied to speed. The car and driver experience also resonated with the B2B audience by showing Sequans’ expertise in providing operators and manufactures with the best “road” to 4G.

To support the campaign, MESH revisioned Sequans’ identity to be more unique and high tech-focused by capturing their mark inside a box resembling a chip, developed a new website that is search engine friendly and more interactive and engaging, and implemented a search campaign that has increased traffic dramatically.

The results? Since the launch of the campaign in early 2010, Sequans has had major market successes, including increased awareness in the market place, and more sophisticated market presence, and dramatically increased website and response rate increases.

“Mesh has been instrumental in the development and expansion of Sequans’ marketing campaigns, demonstrating a high degree of creativity and knowledge of tech marketing,” said Kimberly Tassin, Director of Marketing, Sequans.  “Mesh has worked side by side with us every step of the way and has been very dependable and responsive.”