Users’ Experience Expectations are Higher than Ever—And Your Product’s UX UI Design Directly Impacts that Experience
We’re all familiar with Kevin Kostner’s “build it and they will come” (we paraphrased a little here). And yes, they very well might come. But will they stay past the first few clicks?
Why? Because companies like Apple have raised the bar—and awareness—around user experience and design—while lowering tolerance for poorly designed products. Software, websites, and applications with great UX and UI design feel natural. They’re easy to use, easy to maintain, and easy to love.
For some companies, UX UI design is part of the process. Practically from day one, how the end product is designed is factored into the entire user experience and the user interface reflects that.
But what do you do if that isn’t the case? Perhaps you were operating on a shoe-string budget in the beginning. Maybe your product was developed for a specific use-case and it’s now grown beyond your initial expectations. Maybe you’ve acquired a product and need it to reflect a different branded experience.
Whatever the case, UX UI design is key, and we have more than twenty years of experience developing strategy and executing UX UI projects for clients around the world.
UX UI Design in Play
With over twenty years experiencing developing interfaces and experiences for companies all over the world (literally), MESH has developed a tried and true process for developing the most efficient and seamless UX UI solutions.
For example, we’ve engaged in the following UX UI design projects:
- Analyze, map and rework the UX UI design for international SAP SAAS platform
- Develop UX UI design for healthcare social media network
- Create UX UI design for healthcare app
- Design UX UI for global digital education platform
- UX UI design for numerous websites (including responsive and mobile-first strategies)
Whether you’re creating a website, application or SAAS offering, proper UX UI design requires a laser-like, customer-centric focus on the Job your customer is looking accomplish when using your product. Ideally, your process will follow some form of the following:
- Persona/user research, exploration, and development
- Job to be done methodology
- Buyer journey understanding
- Interaction & interface design
- Front-end development
- Specification documentation
- Interactive prototyping & testing
- Project management
Whether you’re creating a digital project from scratch or updating an existing one, our unique approach and methodology can help you be sure that you’re taking your product in a customer-focused direction.